The Sauna is still hot in Finland!

Jul 13,2016

The Sauna is still hot in Finland!
For Finns, life without sauna is unthinkable, but for it to survive against competing leisure activities and an ever-quickening pace of life, it has had to adapt and diversify. By 2010 there were 1.5 million private saunas across the country; about one sauna for every 3.5 people. Thanks to a combination of renewed civic pride (Helsinki was World Design Capital in 2012), urban regeneration and entrepreneurship there’s now a sense that sauna is being rebranded. Two new public waterside saunas – Löyly and Helsinki Allas – have been designed to not only encourage a younger generation to embrace the traditional and inherently social benefits of public saunas, but also to attract tourists who step off the docking cruise ships looking for something quintessentially Finnish during their brief stay. These two saunas both boast the sleek, angular lines of Nordic architecture, and are built from ecologically friendly materials. They are prominently positioned on the banks of the Gulf of Finland, sitting proudly as the privately funded flagships of regenerated industrial wastelands. There are bars, there are restaurants. There are even beaches. It’s like a sauna version of London’s South Bank.
Copyright: Eetu Ahanen